About Craig
Corporate Finance | M&A | Strategic Growth
Craig Pentland is a Director at SLS Advisory with more than 20 years' experience helping business owners navigate mergers and acquisitions, corporate finance, strategic growth and complex commercial transactions.
Throughout his career, Craig has worked alongside owners, boards and investors to evaluate businesses, negotiate transactions and solve the commercial challenges that determine whether deals succeed or fail. His experience has shown that the businesses achieving premium outcomes are rarely the ones with the best stories—they are the ones that stand up to scrutiny.
Owners often focus on what they believe their business is worth. Buyers focus on risk, sustainability, quality of earnings and confidence that the business will continue to perform after the owner steps away. That gap is where value is won—or lost.
Craig's role is to bring clarity to that reality before the market does.
The Work
At SLS Advisory, Craig helps business owners understand the commercial, financial and operational factors that influence buyer confidence.
His work includes transaction advisory, due diligence, strategic planning and preparing businesses for sale or succession. By identifying weaknesses early, owners can address the issues that reduce value before buyers discover them during a transaction.
The result is a business that is more attractive, more resilient and better positioned for a successful exit.
At Get Exit Ready
Craig presents The Reality.
He shares what buyers actually look for during due diligence, the common issues that derail transactions, why businesses are often worth less than owners expect, and the practical steps that improve buyer confidence before going to market.
Owners leave with a clearer understanding of the risks, opportunities and realities that ultimately determine the value of their business.
Craig Pentland is a Director at SLS Advisory with more than 20 years' experience helping business owners navigate mergers and acquisitions, corporate finance, strategic growth and complex commercial transactions.
Throughout his career, Craig has worked alongside owners, boards and investors to evaluate businesses, negotiate transactions and solve the commercial challenges that determine whether deals succeed or fail. His experience has shown that the businesses achieving premium outcomes are rarely the ones with the best stories—they are the ones that stand up to scrutiny.
Owners often focus on what they believe their business is worth. Buyers focus on risk, sustainability, quality of earnings and confidence that the business will continue to perform after the owner steps away. That gap is where value is won—or lost.
Craig's role is to bring clarity to that reality before the market does.
The Work
At SLS Advisory, Craig helps business owners understand the commercial, financial and operational factors that influence buyer confidence.
His work includes transaction advisory, due diligence, strategic planning and preparing businesses for sale or succession. By identifying weaknesses early, owners can address the issues that reduce value before buyers discover them during a transaction.
The result is a business that is more attractive, more resilient and better positioned for a successful exit.
At Get Exit Ready
Craig presents The Reality.
He shares what buyers actually look for during due diligence, the common issues that derail transactions, why businesses are often worth less than owners expect, and the practical steps that improve buyer confidence before going to market.
Owners leave with a clearer understanding of the risks, opportunities and realities that ultimately determine the value of their business.